Maslow's Hierarchy of Needs can relate to various marketing strategies.
At the bottom are Physiological needs. Physiological needs are things needed for survival, such as food, water, clothes, shelter, etc. If your goal of your product/service is to provide a sort of comfort to these physiological needs, then that is how you need to bring attention to your customers.
Then there's Safety, such as health, security, protection, law, employment and so on. I think of this as a physiological need also.
Above safety is Love/Belonging. I don't know anyone that doesn't want to feel like they're loved and that they belong. One way to integrate that into your marketing campaign could be to get on your customer's level, communicate with them and be personal with them. Using social media can help with this.
Self Esteem is the desire to be recognized and rewarded for your achievements either internally, externally or both. Again, I think relationships with the customer are important for this factor.
Lastly, Self-Actualization. This pertains to one's desire and potential to achieve a degree of mastery and accomplishment in life. Once again, social media is a helpful tool to engage your customers with.
No comments:
Post a Comment