Focus groups are made of a group of people being asked questions about their opinions, attitudes and perceptions towards a product, service, advertisement, idea or concept. During the process of the focus group, the researcher takes notes or records the important points that have been made by the members of the group.
In a marketing sense, focus groups are especially helpful when coming up with an advertisement or various products. Focus groups are held usually at the beginning of the product or concept development and they allow questions to be asked in order to further the product/concept's creation. Focus groups are a non-traditional alternative to formal marketing research.
I believe that using a focus group is a great idea. It allows people to state their opinion and allows the researcher to listen and take in all the different opinions about their product/concept.
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