Pricing is probably the most complex decision an entrepreneur will make, and it is the most important.
As an entrepreneur, your business is your way of life, and the products you're selling is your way of revenue. If you price too high, customers won't buy anything, and if you price too low, you lose money from the process. Either way, you're going to lose if you don't price it right.
Doing research will help. Find a product/service that's similar to what you're trying to price and base your new pricing idea off of their price.
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