Marketing plans are part of an overall business plan, but focus on the strategic moves you will be making in order to market your business or product.
The marketing plan for your business will also help you stay focused. It shows the goals and actions you will take to achieve those goals. Writing out your goals and strategies with the marketing plan helps you stay focused and helps show you where you need to go/what you need to do in order to achieve those goals. It helps you stay on track so you don't fall behind in your business.
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