Pricing

Pricing is probably the most complex decision an entrepreneur will make, and it is the most important.

As an entrepreneur, your business is your way of life, and the products you're selling is your way of revenue. If you price too high, customers won't buy anything, and if you price too low, you lose money from the process. Either way, you're going to lose if you don't price it right.
Doing research will help. Find a product/service that's similar to what you're trying to price and base your new pricing idea off of their price.

Marketing Plans

Marketing plans are part of an overall business plan, but focus on the strategic moves you will be making in order to market your business or product.
The marketing plan for your business will also help you stay focused. It shows the goals and actions you will take to achieve those goals. Writing out your goals and strategies with the marketing plan helps you stay focused and helps show you where you need to go/what you need to do in order to achieve those goals. It helps you stay on track so you don't fall behind in your business.

What Consumers Want pt. 2

A couple of weeks ago I wrote a short post of what is important to consumers, and my main point was to have a good relationship with the customer.

Today, I went to Chick-Fil-A for lunch. As I was eating, I thought of what makes Chick-Fil-A so amazing. Of course, their food is great. But I can get a chicken sandwich at McDonald's, right? So why do I keep going to Chick-Fil-A?
(Okay, I agree, their food is so much better than Mickey D's, but that's not the point here...)
I like CFA because their customer service is awesome! They are polite workers and are genuinely ready to serve you. They are personable and see you as more as just someone that's giving you money. I like that in a restaurant, or in any place of business really.