E-Marketing, or electronic marketing, is defined on Wikipedia as "advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails."
In other words, internet marketing.
E-marketing is important, for example, it can help reach the younger generation that constantly has their nose in their phones. E-marketing uses social media, ads, videos, internet searches, newsletters and a ton of other forms of communication to spread their advertisements. One good use of e-marketing that I have found is very efficient is advertisement videos on games or other websites.
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