Competition

Here in life, there is always competitions going on, whether it be legit competitions like sports games or dancing, or the not-so official competitions like *who can be the loudest*... or the fastest/strongest/bestest at anything ever. 

Business is a lot like life in this way: there is always some type of competition. Who has the best price, who has the best customer service, who is in the best location, etc. And as a business, you can have a competitive advantage. 

What is that?

A competitive advantage is: a condition or circumstance that puts a company in a favorable or surperior business position. In other words, what makes you better than the rest. 

So think about it for your business. What puts you aside from everyone else that's just like you? What makes you special and why? If you figure that out, you are in it to win it.