I was talking to a friend earlier this week about the music lessons he teaches. He told me he currently has three students and is working on getting a fourth sometime soon. I asked him how he gets the word out about his little business. He said that he mainly uses social media to promote himself and other friends promote him and so on.
I wondered how small businesses get their word out. Some do not, and eventually the business crashes and burns to the ground(sometimes without the public even knowing...that's how hidden they are!). Some business do get the word out and have great publicity and last for a while.
Advertising is so important, because it determines the life of your business, really. People can't support a business they know nothing about!
Posters, self-promotions on social media, word of mouth, big signs, etc are great ways to make your business known.
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